Alfredo Marcantonio was Advertising Manager of Volkswagen GB during the early seventies. Inspired by DDB's work on the account, he left to be a copywriter in 1974.
Marc went on to become a successful Creative Director and worked on many of Britain's most popular advertising campaigns. Including Hamlet Cigars, Heineken, BMW and Carling Black Label.
In 2003 he co-founded the London-based creative consultancy MPH (Marcantonio Plus Hobbs).