A HouseBeautiful Home Business

About the Author
Foreword by Julia Goodwin

INTRODUCTION BY EMMA JONES
Who is This Book For?
Contributors

1. MAKING THE MOVE FROM HOBBY TO BUSINESS
Coming up with an idea
Beautiful Business: Liberty Rose Interiors
Beautiful Business: Yellow Book Interiors

2. PLANNING YOUR BUSINESS
Business plan

3. THE MUST-DOS
Registering the company
Household admin

4. BUILDING AND PROTECTING YOUR BRAND
Your business's first impression
Beautiful Business: POSH
Protect the brand

5. TECH SET-UP AND THE PERFECT WORK ENVIRONMENT
Your tech set-up
Your perfect work environment

6. STARTING ON A BUDGET
Boot-strapping to begin with
Beautiful Business: Luxury Interiors & Kool Kids Rooms
Beautiful Business: The Vintage Twist Company

7. MONEY MANAGEMENT
Straightforward finance
Pricing products
Beautiful Business: Coo & Co
Sourcing supplies and equipment
Beautiful Business: Potter
Funding

8. SELL, SELL, SELL!
Offline sales
Beautiful Business: Home Restyler
Selling on platform sites
Postage and packaging
Your products in focus

9. YOUR ONLINE HOME
Building your dotcom HQ
Your web content
Making money from your site
Beautiful Business: Carola van Dyke

10. MARKETING I - PR AND TRADE SHOWS
Getting known
Beautiful Business: Kate Schuricht Ceramics
Become an expert

11. MARKETING II - ONLINE PROMOTION
SEO and online adverts
Beautiful Business: Rachael Taylor Designs
The power of social media
Measure the results
Beautiful Business: Gillies Jones Glass

12. HAPPY CUSTOMERS AND A BALANCED BUSINESS
Attract customers back
Keep the business in balance

13. GROW THE BUSINESS WITHOUT OUTGROWING THE HOME
Productising
Going global
Outsourcing
Beautiful Business: Patchwork Harmony & 91 Magazine
Help and support