Instant Millionaires

Editor's Note

1. Shiny Dimes and the Slow-Money Ethic

2. Some Grand Old Legends
- The great merchandiser
- The man who sold holes
- The man who passed "go"
- The lady who rode the wind
- The pantsmaker

3. Two Well-Traveled Routes
- Where the fortunes grow

4. The Fantasy Land of Franchising
- The lady who won by losing
- The man who won by losing
- Selling to the sellers

5. The Second-Man Effect
- Get-Up-and-Go, Ltd.

6. Fast Frolics in the Fun and Fad Markets
- The men from Wham-O
- Mr. Gentry's terrible-tasting cereal
- The downhill riser

7. Right Place, Right Time
- The well-sited airport
- The well-timed wheels
- The service everybody needed

8. The Business of Show Business
- Scoring in the athlete market
- High notes in the music business

9. A Simple Idea is Enough
- If it doesn't fit, cut a hole in it
- If it's cumbersome, fold it

10. Not by Bread Alone
- A lobsterman in Maine
- A groceryman in Utah

11. The Man Who Decided to be Rich
- From nowhere to almost everywhere in three years
. . . And how it's done

12. The International Ploy
- How to make old ideas new

13. The Speeders
- The great borrower ascendant
- The great borrower down a peg
- The nose-thumber ascendant
- The nose-thumber down a peg

14. Missing from the Curriculum
- The car-lover

15. The Anti-Salary Philosophy
- A club for future millionaires

16. Instant Successes Yet To Be
- Fourteen fast fortunes of the future

17. Route Maps