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The Small Business Guide to Apps

How your business can use apps to increase market share and retain more customers

By David Howell
Cover of The Small Business Guide to Apps (Mobile Phone) Cover of The Small Business Guide to Apps (Tablet) Cover of The Small Business Guide to Apps (Tablet BW)

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Contents Listing

About the Author
Introduction

1. There's an App for That
2. The Business of Apps
3. Mobile Payments and M-commerce
4. How to Create an App for Your Business
5. Choosing Your Platform(s) and Building Your App
6. Building an App - Case Study
7. Marketing Your App
8. How to Price Your App

RESOURCES
About the Author
Introduction

1. There's an App for That
2. The Business of Apps
3. Mobile Payments and M-commerce
4. How to Create an App for Your Business
5. Choosing Your Platform(s) and Building Your App
6. Building an App - Case Study
7. Marketing Your App
8. How to Price Your App

RESOURCES

Also Available from

Summary

If you thought that the app market was just about games and big brands, think again. Businesses of every size in every sector have built their own apps and are reaping real commercial rewards.

Because of the relatively low cost of entering the app market, smaller enterprises can level the playing field, often outstripping their larger competitors simply because they have developed and marketed an app that delivers a se... Read more below.

About the Author

David Howell

Dave Howell is Nexus Publishing. He has been working as a freelance writer, journalist and publisher for the last 20 years, specialising in technology and business subjects. His work has appeared in the national press and many of the leading technology and business magazines.

Nexus Publishing is a writing and publishing service that specialises in business and technology content creation. From consumer magazines to highly specialist trade journals, David's writing has appeared in a wide range of publications. As a business writing service, Nexus Publishing is also a micro publisher of print... Read more on David Howell

Jacket Text

If you thought that the app market was just about games and big brands, think again. Businesses of every size in every sector have built their own apps and are reaping real commercial rewards.

Because of the relatively low cost of entering the app market, smaller enterprises can level the playing field, often outstripping their larger competitors simply because they have developed and marketed an app that delivers a service that their consumers are looking for.

This book isn't about how apps can help you run your business more efficiently, or an in-depth tutorial about how to create an app for your enterprise. Instead, it provides a unique introduction and overview of the possibilities for any small or growing business. It's a focused guide about the business of apps for those whose time is money.

Connecting with customers over their mobile phones and tablets allows a more intimate and ultimately more lucrative link between businesses and consumers to be established. With this latest book in the popular Business Bites series, you can help your business take the first steps into an exciting and growing marketplace.
If you thought that the app market was just about games and big brands, think again. Businesses of every size in every sector have built their own apps and are reaping real commercial rewards.

Because of the relatively low cost of entering the app market, smaller enterprises can level the playing field, often outstripping their larger competitors simply because they have developed and marketed an app that delivers a service that their consumers are looking for.

This book isn't about how apps can help you run your business more efficiently, or an in-depth tutorial about how to create an app for your enterprise. Instead, it provides a unique introduction and overview of the possibilities ...

Media Coverage

The Wholesale Forums

M-commerce looks set to outstrip E-commerce as the main retail channel for Internet connected consumers over the next few years. Indeed, Emarketer forecast that the worldwide market for mobile...

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Talk Business Magazine

The Small Business Guide to Apps: How your business can use apps to increase market share and retain more customers, by David Howell

If you thought that the app market was just about games and big...

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RSBookkeeping

In a world which is becoming more and more dominated by smartphones and tablet PC’s many businesses are turning to Apps to enhance their brand image and also gain/retain more customers in the...

Read more

Startup Business Book Reviews

Applications, or “Apps” are big business. There doesn’t seem to be a piece of the marketplace that isn’t covered by one, either for your iPhone, your Android smartphone or for any other of...

Read more

RS Bookkeeping

How your business can use apps to increase market share and retain customers.

If you thought that the app market was just about games and big brands, think again. Businesses of every size in every...

Read more

Rsbookkeeping.co.uk

Guest blog: A beginners’ guide to creating Apps- Financial Mail Women's Forum16th January 2012

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Bookworm73.wordpress.com

"A competent and highly usable eBook...A good, solid introduction to the subject and something that should be on all would-be developers reading list."Book Review – The Small Business Guide to Apps...

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Rsbookkeeping.co.uk

"If you are even remotely considering creating an App for your business this book is well worth the small investment and time taken to read it. You are left in no doubt about what is needed to create...

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Rsbookkeeping.co.uk

The Small Business Guide to Apps- RS Bookkeeping16th December 2011

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The Small Business Guide to China


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