Entrepreneurship: The seeds of success

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Jacket text for Entrepreneurship: The seeds of success

Challenge the normally accepted limits of "what is possible" in business

Entrepreneurship is usually associated with individuals and small companies. Yet it is the successful entrepreneurs who develop businesses into large corporations - their spirit, leadership and determination lead to great things.

In this book John Forbat, serial entrepreneur, covers:

- Characteristics you will need to succeed.
- Issues that start-ups face.
- The TASK principle and the 4 T's.
- Management and company politics.
- Spotting unrecognised markets.
- Convincing people that the "cure for which there is no ill" does have an ill.
- The importance of R&D and how it doesn't have to cost thousands.
- How necessity can be a real mother of invention.

and much more!

Also included are case studies which provide fascinating insights into how the author: operated a company on two continents (without capital!); turned a company facing insolvency into a takeover target; and managed to turn a good business plan and a relatively small amount of credit into a company with profits of $200,000 p.a.

The down to earth ideas and experiences related in this book make it essential reading for all budding entrepreneurs and those already in business.

Chapter headings for Entrepreneurship: The seeds of success

Foreword by Robert Heller

1. What Is An Entrepreneur?

2. Apprenticeship Before Entrepreneurship

3. Jumping On Opportunities
- Close personal contact with customers
- Case studies in creating unrecognised markets

4. An Entrepreneurial Extreme?
- Case study of an unlikely enterprise - operating on two continents, without capital

5. Create A Handsome Nest Egg With A One-man Business
- Case study: Too risky for Angels to invest! "Bootstrap"
up the cash mountain - then sell

6. Principles For Turnaround Management
- Some reasons for impending doom
- First principles
- Building for tomorrow is a must
- Product and market decisions and risk
- When tomorrow arrives
- How may we summarise the principles for survival and turnaround?

7. Employees Also Entrepreneurs

8. Case Study - Insolvency To Takeover Target

9. Entrepreneurism In Large Companies

10. Measures Of Success

11. Avoiding End-game Pitfalls

12. Postscript - Entrepreneurial Expectations

Appendix

About John Forbat

John Forbat was an immigrant to London from Hungary, at the age of seven. After qualifying as an aeronautical engineer, his professional life started with big companies in the aircraft and avionics industries and in the electronics industry. Those years involved highly capital and development oriented businesses, giving him the experience of how large companies are managed - and mismanaged. It also enabled him to experience the extent to which entrepreneurship can be stifled, by excessively corporatist attitudes in business. He then moved into a number of highly entrepreneurial businesses encompassing products, product innovation and services worldwide, where it became necessary to achieve the impossible - at least according to the textbooks. His successes - and few failures - taught him where the essentials of entrepreneurship lie and what the defining characteristics of entrepreneurs are. During World War, II he was probably London's youngest Fireguard. At sixteen he learned to fly gliders entirely solo and later gained a Private Pilot's Licence. He learned and practiced leadership skills as a Scout and as a Scout Leader and was also a keen sailor, skippering an open whaler from London to Calais and back with a crew of teenagers. He recently returned after living in the USA for over 20 years - and does not like taking "It's impossible" for an answer.

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