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Moo's Law

An Investor’s Guide to the New Agrarian Revolution

By Jim Mellon
Cover of Moo's Law (Paperback) by Jim Mellon Cover of Moo's Law (Ebook - phone) by Jim Mellon Cover of Moo's Law (Ebook - tablet) by Jim Mellon
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About the Author

Jim Mellon

Jim Mellon is an investor with an interest in several industries. After studying PPE at Oxford, Jim worked in Asia and in the US for two fund management companies, GT Management and Thornton & Co, before establishing his own business in 1991. This business is now known by two names - Charlemagne Capital, recently acquired, and Regent Pacific Group, listed in Hong Kong. Jim's private investment ... Read more on Jim Mellon

Contents Listing

Introduction

Chapter 1

The Imperative of Agricultural Change
Public Health Will Improve in an Age of Expanded Longevity
Environmental Benefits Are Enormous
Cruel and Usual Punishment
The Clean Meat Grinder

Chapter 2
How, Why and When Clean Agriculture Will Take Over the World
Plant-Based Foods
Cell Cultured Food
The Media Used to “Feed Cells” is of Incredible importance to the Process
Growth Factor Serum used in Cell Cultured Food Production

Chapter 3
The Key Players in the New Agrarian Revolution
- Plant-Based Foods
- Plant-Based Chicken Substitutes
- Plant-Based Beef
- Diary
- Novel Protein
- Food from Thin Air
- Eggs
- Foie Gras
- Cell-Based Meat and Fats
- Cell-Based Seafood
- Materials
- Pet Foods
- Exotic Foods
- Manipulation of the Genome for Better Food
- Vertical Farming
- Nutraceuticals
- Media and Machinery

Chapter 4
Regulations and Lobbying
- Regulations by country
USA
European Union
UK
Asia
Middle East
India
Australia and New Zealand
Impediments

Chapter 5
Investment Opportunities
Introduction to Investment Opportunities
Companies in sector in fields of:
- Cell Culture
- Cultivated Meat
- Cell Culture Growth Media
- Bioreactors / 3D cell culture support
- Fermentation
- Dairy
- Ingredients
- Air Fermentation Protein
- Plant-based Food
- Plant-based companies
- Ingredients/proteins/other
- Cell Cultured Pet Food
- Chickpea Protein
- Plant Tissue Culture/Other
- Biofabrics

Glossary

Bibliography and sources

Books by same author

Index
Introduction

Chapter 1

The Imperative of Agricultural Change
Public Health Will Improve in an Age of Expanded Longevity
Environmental Benefits Are Enormous
Cruel and Usual Punishment
The Clean Meat Grinder

Chapter 2
How, Why and When Clean Agriculture Will Take Over the World
Plant-Based Foods
Cell Cultured Food
The Media Used to “Feed Cells” is of Incredible importance to the ...

Jacket Text

Moo’s Law is the latest title from successful investor Jim Mellon, to help readers understand the investment landscape in cultivated and plant-based proteins and materials.

Jim has a vision that within the next couple of decades world agriculture will be radically transformed by the advent of cultivated meat technology. This book grounds the reader in why such an advancement is absolutely necessary and informs them of the investments they could make to become part of the New Agricultural Revolution themselves. The harrowing effects on our environment, animal cruelty in food and fashion, and the struggling ability to feed the world's ever-growing population gives us no choice but to grow meat in labs or derive our proteins from plant-based sources.

Not only this, he outlines what he sees as the major hurdles to the industry's success in terms of scalability of production and the smart designing of regulatory frameworks to stimulate innovation in this sector.

The future of food is being developed in labs across the world - it will be cleaner, safer, more ethical and, importantly soon, cheaper too! Once price parity with conventional meats is reached, there will be no turning back -- this is Moo's Law™.

Professional Reviews

This book was really invaluable to me... I got into the [cellular agriculture] space about a year ago and [Jim Mellon] basically did all the research for me. Doug Grant, Brave New Meat podcast

This book is a vote in favour of a hopeful future. It's about the ability of human innovation to transform the nature of food and farming. Bruce Friedrich, Executive Director, The Good Food Institute

Moo's Law is an essential primer on this debate. David Stevenson, Financial Times

Moo's Law addresses the opportunities and challenges of our need for protein. Phil Newman, Longevity Technology

A required reading for any investor evaluating companies in this high-growth category. Lou Cooperhouse, CEO, BlueNalu

A ray of hope in bleak times. Richard Gill CFA, Master Investor

Media Enquiries

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please contact us at pr@harriman-house.com or call +44 (0)1730 269809.

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