Search the site

Our books by category

How to order

Online

Buy online from our bookshop

Phone

Call us on +44 (0)1730 233870

Post

Send your order to:

Harriman House
3A Penns Road
Petersfield
Hampshire
GU32 2EW
UK

Also available in all good bookshops.

Corporate sales

If you would like to discuss buying bulk copies, please contact us at:

Special Sales Department
Harriman House
3A Penns Road
Petersfield
Hampshire
GU32 2EW
UK

Tel: +44 (0)1730 233874
Fax: +44 (0)1730 233880
specialsales@harriman-house.com

Trade orders

Sales distribution by ABS.

Distribution by Marston
Tel: 01235 465521
Email: Email Marston

For full details, including overseas sales and distribution, please see our Trade section.

Press releases

Press Release

Thursday 6 November 2008

Lobbying

Harriman House

The most comprehensive book on lobbying

"If you read only one book on lobbying, make sure it's this one. Zetter's mastery of his subject proves why the industry voted him Public Affairs Personality of the Year 2008." - Francis Ingham, Director General & Managing Director, Public Relations Consultants Association

"The leading book on lobbying by the UK's leading expert. Lionel Zetter takes a comprehensive, in-depth approach and writes with authority and enthusiasm." - Elisabeth Lewis-Jones, President, Chartered Institute of Public Relations

"This will be the new Bible for lobbyists. An indispensable guide for public affairs professionals." - Neil Sherlock, Partner Public Affairs, KPMG

Lobbying is a global industry which thrives wherever democratic governments are established. In his latest book, Lionel Zetter covers the Westminster and Scottish Parliaments, and the Welsh, Northern Ireland and London Assemblies. He also examines the lobbying scenes in the USA, Brussels and Asia.

This book examines and explains all aspects of lobbying in an expert yet accessible manner. It studies the historical background to lobbying and the techniques employed by lobbyists around the world. In addition, Lionel also offers his advice on how to succeed:

1. The earlier in the policy-making process you engage, the greater your chance of success will be.

2. Establish relationships before you need help - never allow yourself to be put in a position where your first contact is an ask.

3. There are at least two sides to every argument - it is your job to present yours as convincingly as possible.

4. Never be dishonest or disingenuous - if you don't want to read about it in tomorrow's newspapers don't say it or don't do it.

5. Reputation is everything in lobbying - never jeopardise it for a quick win.

The author is an acknowledged expert in his field, and this book represents a distillation of his decades of experience. Lionel's 'top tips' are complemented by those supplied by some of the most senior lobbyists in the world, and there are also contributions from elected politicians.

Ends

ABOUT THE AUTHOR:

Lionel Zetter has been managing director of Parliamentary Monitoring Services Ltd and Political Wizard Ltd, and non-executive deputy chairman of Dods Parliamentary Communications Ltd. He is a former chairman of the Government Affairs Group, and former president of the Chartered Institute of Public Relations.

In 2008 Lionel was voted Personality of the Year by the readers of Public Affairs News. He is currently an independent consultant, a director of the Enterprise Forum, and vice president of PublicAffairsAsia.

ADDITIONAL INFORMATION:

More details can be found online at: www.harriman-house.com/lobbying

For further information on this book or its author, please contact Helen McCusker in the PR department at Harriman House:

Tel: +44 (0)1730 233885
Email: pr@harriman-house.com

Online

Phone

Post

Press releases

Lobbying

Publicity

PR