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Serious MoneyThe 11 Rules of Tradingby Gerald Ashley
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What really works in trading, investing and speculating in financial markets
This book focuses on why people lose money, what they do wrong and the 11 Rules that will improve your chances of making money instead of blowing it on stupid get rich quick trading ideas, hopeless "secret systems", useless newspaper tips and bizarre technical analysis ideas.
Introduction
Standing Outside
- Do You Sincerely Want to be Rich?
- Sex, Drugs & Marshmallows
- News & Insects
- Rule One
- Rule Two
Getting In
- The Triangular Trader
- Pulling the Trigger
- Excitement Kills
- Rule Three
- Rule Four
Being In
- Money and Martingales
- Follow those Sheep!
- Praying & Sinking
- Rule Five
- Rule Six
Getting Out
- Time, Timing and Lunch
- Fear and Hope
- Close to the Edge
- Rule Seven
- Rule Eight
Outside Again
- Brokers, Price Jockeys & other Animals
- Outsider Dealing
- Do You Sincerely Want To Be Poor?
- Rule Nine
- Rule Ten
The 11th Rule
| Gerald Ashley is an advisor, writer and speaker on business risk and decision making. He has over thirty years experience in international finance, having worked for Baring Brothers in London and Hong Kong, and the Bank for International Settlements in Basel, Switzerland. He is now Managing Director of St. Mawgan & Co which he co-founded in 2001, a London-based consultancy specialising in strategy consulting, risk management and decision making in finance, business and risk-taking. He is a Visiting Fellow at Newcastle Business School and a regular contributor in the press. | ![]() |
More about Gerald Ashley
![]() | The Tangled World Understanding human connections, networks and complexity |
![]() | Two Speed World The impact of explosive and gradual change - its effect on you and everything else |
![]() | Two Speed World The impact of explosive and gradual change - its effect on you and everything else |
![]() | Financial Speculation Trading financial biases and behaviour |
![]() | Financial Speculation Trading financial biases and behaviour |
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