Start-up Smart - How to start and build a successful business on a budget - By Robin Bennett

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Robin was a guest on the Phil Gayle Show- BBC Radio Berkshire

news.bbc.co.uk

Start-up Smart How to start and build a successful business on a budget By: Robin Bennett Format: Print Edition ISBN: 9781906659837 Published: 28 July 2010

Jacket Text
Contents
About the Author

This book will not make you a million in three months and it doesn't make any wildly optimistic claims about saving the world, changing the way we think about business or improving your chances of pulling.

What it does do is give an honest, detailed, straightforward description of how to start a small business from scratch, with relatively little money, and how that business can give you a decent income with little or no risk in the long term.

Robin Bennett guides you through the key steps involved in setting up and running a business. He shows that it's possible for anyone to become their own boss, and that it can be done without ending up in debt to the bank or completely stressed out.

Delivered in a lighthearted and down-to-earth way, the advice contained in these pages is based on what Robin has found to work over the last 20 years in business. It shows how you can do it too - how you can use this knowledge to start up, and most importantly, start up smart!

This book will not make you a million in three months and it doesn't make any wildly optimistic claims about saving the world, changing the way we think about business or improving your chances of pulling.

What it does do is give an honest, detailed, straightforward description of how to start a small business from scratch, with relatively little money, and how that business can give you a decent income with little or no risk in the long term.

Robin Bennett guides you through the key steps involved in setting up and running a business. He shows that it's possible for anyone to become their own boss, and that it can be done without ending up in debt to the bank or completely stressed out.

Delivered in a lighthearted and down-to-earth way, the advice contained in these pages is base...
Preface
About Me

1. Planning for Getting Started
Basic Strategies
Defining Your Goals
Planning and Preparation
The Business Plan
Sources of Investment
Things to Watch Out For
Useful Websites

2. Making Money
Basic Strategies
Marketing
Sales
Price Negotiation
Premises
Hiring For the First Time
Useful Websites

3. Growing Sensibly
Basic Strategies
Cash Flow
Staff Relations
...

Preface
About Me

1. Planning for Getting Started
Basic Strategies
Defining Your Goals
Planning and Preparation
The Business Plan
Sources of Investment
Things to Watch Out For
Useful Websites

2. Making Money
Basic Strategies
Marketing
Sales
Price Negotiation
Premises
Hiring For the First Time
Useful Websites

3. Growing Sensibly
Basic Strategies
Cash Flow
Staff Relations
Technology
Building a Reputation
Suppliers
Banks
Clients
Trade Fairs and Conferences
Useful Websites

4. Planning for the Long Term
Basic Strategies
Creationists, Expansionists and Caretakers
Related Markets
Foreign Markets
Patents and Trademarks
Accounting
Useful Websites

5. Reflections
Basic Strategies
Dealing with the Highs
What to Do if You Think You Might Fail

Conclusion

Appendix: A Model Company
Robin Bennett came to business relatively late. No selling lemonade to neighbours from the front garden at age six, cleaning cars with rags or a 4am paper round. A cosseted existence lasted until he became a penniless graduate, which forced him to start his first company, aged 23. All of which goes to show that entrepreneurs are just as often made, not born.

Since 1992 he has started eight separate companies - each for less than Â£5000. Six still trade, always in the black and never at the expense of high borrowing or the really important stuff, like family and friends.

Contact the...

Robin Bennett came to business relatively late. No selling lemonade to neighbours from the front garden at age six, cleaning cars with rags or a 4am paper round. A cosseted existence lasted until he became a penniless graduate, which forced him to start his first company, aged 23. All of which goes to show that entrepreneurs are just as often made, not born.

Since 1992 he has started eight separate companies - each for less than Â£5000. Six still trade, always in the black and never at the expense of high borrowing or the really important stuff, like family and friends.

Contact the Author

If you would like to get in touch with our author to arrange an interview, article, book signing, speaking arrangement, etc., please contact Rebecca in our PR department:

Tel: +44 (0)1730 233885

Email: pr@harriman-house.com

Please note that we do not give out our authors' personal contact details and will discuss your enquiry with them.

Media Reviews

Bangor University

Students, graduates and staff of the University recently learned how to start a business for less than £5,000 in a ‘Start-Up Smart presentation organised by the B-Enterprising Project at the...

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