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Hacking the Human Mind

The behavioral science secrets of 21 of the world’s most successful brands

By MichaelAaron Flicker and Richard Shotton
Cover of Hacking the Human Mind (Paperback) by Richard Shotton and MichaelAaron Flicker Cover of Hacking the Human Mind (Ebook - phone) by Richard Shotton and MichaelAaron Flicker Cover of Hacking the Human Mind (Ebook - tablet) by Richard Shotton and MichaelAaron Flicker

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About the Authors

MichaelAaron Flicker

MichaelAaron is the founder and president of XenoPsi Ventures, a brand incubator firm providing financial, marketing and intellectual capital to a growing portfolio of companies. MichaelAaron has worked with many of the country's leading brands including Nike, JPMorgan Chase & Co, Chubb, AstraZeneca Pharmaceuticals, ACE Insurance and Evan Williams Bourbon. As a thought leader at the intersection ... Read more on MichaelAaron Flicker

Richard Shotton

Richard began his career in marketing twenty-one years ago before setting up his own company, Astroten. Astroten help clients such as Google, Facebook, Sky, BrewDog and Mondelez apply findings from behavioural science to their marketing.

Richard is the author of The Choice Factory which explains how behavioural science can solve business challenges. The Choice Factory was voted best sales and ... Read more on Richard Shotton

Contents Listing

Jacket Text

All marketers aim to learn from the best in their sector. But that’s easier said than done. Because every brand applies hundreds of tactics to grow. How can we tell which are responsible for their success?

Those with the backing of behavioral science are the best place to start — we can predict what will work because there’s evidence behind them. Here, we look through the lens of behavioral science to identify approaches that played a part in taking brands to the top.

Brands can be mystifyingly successful. Customers are happy to pay premium prices for things that should be free - like water; things that should be cheap - like milk; and things that would do the same job at half the price, like vacuum cleaners. Why?

Looking at 21 top brands, Hacking The Human Mind unpacks the mystery, so you can learn from the winners.

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