Xavier Quattrocchi-Oubradous is an artist-turned investment banker-turned media entrepreneur. After many years of cello practice trying unsuccessfully to emulate his family roots, he graduated in management at Paris IX-Dauphine University and in political sciences at Sciences-Po Paris. His business career started by financing industrial projects at investment banks Calyon and GE. He then launched a series of businesses in the marketing and communication industry and is now CEO of QobliQ, a multinational Group offering digital, sponsorship, CSR, social media and experiential marketing services.