Contents Listing
Preface
Introduction
1. Coming up with Your Initial Idea
What Do You Want to Do?
Further Research
Finance
CASE STUDY: Angus White, Architectural Plants
CASE STUDY: Sarah Mead, Yeo Valley's Organic Garden
2. Thinking Outside the Box
Ethical Businesses
CASE STUDY: Guy Watts and James Gubb, Streetscape
CASE STUDY: Jimi Blake, Hunting Brook Gardens
Specialist Businesses
CASE STUDY: Lisa Rawley, Fleur de Lys
The Career Changer
CASE STUDY: Sam Ellson, The Traditional Flower Company
3. Getting Qualified
CASE STUDY: Caroline Knight, The Quiet Gardener (garden maintenance)
CASE STUDY: Juliet Sergeant, Garden designer and lecturer
4. Forming a Company (Technicalities)
Company Set-up
Funding
Planning
Advice
CASE STUDY: Mark Yabsley, Pod Garden Design
CASE STUDY: Sue Gray, Damhead Nursery
5. Forming a Company (Practicalities)
In the Beginning
Day to Day
CASE STUDY: Louise Cummins and Caroline De Lane Lea, Gardenmakers
CASE STUDY: Alan Shipp, National Collection of Hyacinths
6. Establishing a Client Base
CASE STUDY: Hugo Bugg, Garden designer
CASE STUDY: Graham Gough, Marchants Hardy Plants
7. Building a Network
Your Network
CASE STUDY: Gill Chamberlain, Garden Rescue
CASE STUDY: Gilly Pollock, Plant nursery promoter
8. PR and Promotion
Online
Local Presence
Writing
National Presence
CASE STUDY: James Alexander-Sinclair, Landscape designer
CASE STUDY: Georgia Miles, The Sussex Flower School
9. Dealing with Customers
CASE STUDY: Louise Dowding, Designer and gardener
CASE STUDY: Alison Marsden, Gardening by Design
10. Developing Your Business
CASE STUDY: Sean Walter and Keith Pounder, The Plant Specialist
CASE STUDY: Mike Kitchen, Rocket Gardens
Conclusion: Words from the Wise
On Starting Out
On Organisation
On Customer Care
On Staff
On Attitude
On Managing Projects
On Finances
And Finally
Resources
Preface
Introduction
1. Coming up with Your Initial Idea
What Do You Want to Do?
Further Research
Finance
CASE STUDY: Angus White, Architectural Plants
CASE STUDY: Sarah Mead, Yeo Valley's Organic Garden
2. Thinking Outside the Box
Ethical Businesses
CASE STUDY: Guy Watts and James Gubb, Streetscape
CASE STUDY: Jimi Blake, Hunting Brook Gardens
Specialist Businesses
CASE STUDY: Lisa Rawley, Fleu ...