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Richard is the Founder of Astroten, a consultancy that applies findings from behavioural science to marketing.
Richard was Deputy Head of Evidence at Manning Gottlieb OMD, the most awarded media agency in the history of the IPA Effectiveness awards.
He started his career as a media planner 17 years ago, working on accounts such as Coke, 118 118 and comparethemarket.com, before moving into ... Read more on Richard Shotton
The Illusion of Choice by Richard Shotton
The Illusion of Choice identifies the 16½ most important psychological biases that everyone in business needs to be aware of to win customers, retain ...