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Richard began his career in marketing twenty-one years ago before setting up his own company, Astroten. Astroten help clients such as Google, Facebook, Sky, BrewDog and Mondelez apply findings from behavioural science to their marketing.
Richard is the author of The Choice Factory which explains how behavioural science can solve business challenges. The Choice Factory was voted best sales and ...
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NetGalley
The Illusion of Choice by Richard Shotton
The Illusion of Choice identifies the 16½ most important psychological biases that everyone in business needs to be aware of to win customers, retain ...
Sweathead
Five years ago this week (February 25, 2018-2023), I published the first episode of Sweathead. Richard Shotton was my first interview. So I've called him back for two episodes this week.
In this ...
Marketing.ie
Behavioural psychologist Richard Shotton has been invited by the Institute of Advertising Practitioners in Ireland (IAPI) to discuss his new book, The Illusion of Choice, at an event. The book ...
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Ad News
Richard Shotton has a new book, The Illusion of Choice, psychological biases that influence what we buy, a follow up to the bestselling The Choice Factory from 2019.
Every day we make hundreds of ...
The Media Leader
The book is a treasure trove of wonderfully articulated ideas which are very neatly linked to marketing. There’s never too much detail, and never not enough; rather just the right amount of ...
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AdWorld
Richard Shotton, author of a new book called The Illusion of Choice is the guest speaker at the next IAPI Media Matters event on April on April 5th in TU Dublin.
Shotton’s latest publication ...
Neuroscience Of
In this interview, I speak with author and behavioral scientist Richard Shotton about his new book, The Illusion Of Choice: 16 ½ Psychological Biases That Influence What We Buy. As Shotton’s book ...
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Research World
The Illusion of Choice will remind you what really matters in research, make your insight communication more effective, and let you raise your prices. How? Keep reading to find out!
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Research World
Behavioural scientist Richard Shotton’s 2018 book ‘The Choice Factory’ detailed 25 behavioural biases that influence what we buy and how to apply them to marketing. This week Richard releases ...
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Little Black Book
Throughout the book, Richard Shotton identifies the most relevant behavioral science experiments from a marketing perspective.
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Consumer Behaviour Lab
In this special episode we take a look at Richard's new book, the Illusion of Choice and gain exclusive content from our author himself. Hear about the stories that inspired the book, and most ...
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The Brainy Business
In today’s conversation, I am joined by Richard Shotton. His first book, The Choice Factory, is a best-selling book on how to apply findings from behavioral science to advertising. His new book, ...
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Marketing Week
Richard Shotton is founder of the consultancy Astroten. His new book The Illusion of Choice, about applying behavioural science to marketing is now available. He tweets at @rshotton.
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Marketers
After the successful publication of the marketing bestseller The Choice Factory, the respected behavioral marketer Richard Shotton comes with his new book - The Illusion of Choice, which this time ...
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MRKTNG
A chapter from Richard Shotton’s new book ”The Illusion of Choice” on applying behavioural science to marketing: Chapter 6 – Concreteness
WARC Talks
Marketing consultant and founder of Astroten, Richard Shotton joins WARC’s Imaad Ahmed, Head of Advisory in EMEA and Americas to discuss Richard’s latest book, The Illusion of Choice, and how ...
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Northern Ireland World
Keynote speaker for the event will be Richard Shotton, founder of London based behavioural science consultancy Astroten and author of The Choice Factory and The Illusion of Choice.
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Econsultancy
Author Richard Shotton shares some favourite behavioural studies from his latest book, The Illusion of Choice, and tells Econsultancy about a tendency in B2B to “rely too heavily on claimed ...
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BTV Media Group
Richard Shotton is a name whose contribution to the field of applied behavioral science in the context of marketing is impressive and telling. His first book, The Choice Factory - 25 Behavioral ...
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Modern Wisdom Podcast
As an expert in the world of models, psychology, consumer behavior, and principles for advertising and social change, Richard Shotton (@rshotton) knows just how to exploit the human brain’s cheat ...
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Econsultancy
Author Richard Shotton shares some favourite behavioural studies from his latest book, The Illusion of Choice, and tells Econsultancy about a tendency in B2B to “rely too heavily on claimed ...
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Behavioural Groove
In fact, Richard’s book “The Illusion of Choice: 16 ½ psychological biases that influence what we buy” is a treasure trove of research and anecdotes which bridge the gap between the very ...
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Focus Marketing Journal
Which techniques will make ads more memorable? When will customers appreciate when you make their lives difficult? How to get customers to be more environmentally responsible? These questions were ...
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Contagious
We spoke to Shotton shortly after the release of his second book, The Illusion of Choice: 16½ Psychological Biases That Influence What we Buy, about what experts underestimate when it comes to ...
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Something You Should Know Podcast
Consumer behavior is a fascinating area of research. While people like to think they make objective decisions about what to buy or not buy, there are a lot of factors that influence those decisions ...
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B2B Insights Podcast Channel
Examples of behavioral science in action, including within the subtitle of Richard’s new book, The Illusion of Choice
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