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James Frayne has worked at the highest levels of corporate, political, and government communications. He was director of communications for a British government department between 2011 and 2012, having previously worked for some of the biggest brands in the world in communications agencies in London and for a number of high-profile political campaigns.
James began his career working for ... Read more on James Frayne
"A thorough, well-researched & practical assessment of corporate communications in a digital social media world" - FT Adviser
"Businesses in the City and elsewhere are increasingly worried about what the public are saying about them - this fascinating and brilliant book explains what they can do about it." - Allister Heath, Editor, City A.M.
"Companies increasingly operate in the 'court of public opinion'. They cannot be anonymous anymore, just as their customers and stakeholders are no longer anonymous. James Frayne understands this and brings his considerable experience of successful campaigning to bear on this topic that should be of interest to any CEO or Head of Reputation." - Stephan Shakespeare, Global CEO, YouGov
"A fascinating, slightly chilling, read" - Enterprise Ireland
Think about the last time you bought a car, booked a holiday, chose an airline, went to the cinema, made a reservation at a restaurant, or hired a removal company. The chances are you made your ...Read more
Gorkana talks to James Frayne about his new book 'Meet the People - why businesses must engage with public opinion to manage and enhance their reputations'. In it he argues that radical changes to ...Read more
Organisations must see themselves as others do, argues James Frayne in this thorough, well-researched and practical assessment of corporate communications in a digital, social media world.
Communication used to be top-down: serious journalists with economics
and politics degrees wrote informed articles and readers learned from them. All that has changed with the populist takeover of ...