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Iona Bain is a financial journalist, speaker and author who founded the pioneering Young Money Blog in 2011 and has since become the UK's go-to voice on young personal finance.
Young Money Blog has won plaudits from across the financial industry for its innovative, witty, down-to-earth but clear-eyed approach to finance. The blog was named Money Blog of the Year by Santander Banking Group and ...
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Own It is full of insightful observations and sassy advice. Bain has written a lively, user-friendly guide to the often foreboding world of investment and finance. Liam Halligan, Sunday Telegraph
In her new book Own it! Iona Bain is determined to steer fellow millennials towards financial success... Through education, empowerment, and myth-busting, she’s taking on the challenges of a generation and, instead, helping them to thrive. The Evidence-Based Investor
There’s an old saying that “We do not inherit the earth from our ancestors, we borrow it from our children.” Well, I hope all our children read Own It! It’s a great combination of visionary thinking, broad knowledge, and hard-as-knuckles practical advice. If you like me want better future owners, give it to your children. Alderman & Sheriff Professor Michael Mainelli, Z/Yen Group
Metro
It may seem cliche to suggest that coffee and lunches are the sole reason for not being to buy a house, but for many a big spending review can increase your deposit and get you closer to ownership. ...
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Radio 4’s Womans Hour
Iona Bain, author of new book Own It! talks about young women's finances over the past 12 months and offers her top tips for managing money in the future.
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Vogue
Iona Bain, author of Own It, tells British Vogue. “Prior to Covid-19, most of us were buying stuff that rarely brought lasting fulfilment, and that we were too stressed and time-poor to appreciate. ...
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Money Clinic with Claer Barrett
Author and Young Money blogger Iona Bain explains the rules of the new Lifetime Isa, which can be used to save for a property, or to invest for the future.
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Money Clinic with Claer Barrett
Author and Young Money blogger Iona Bain explains the rules of the new Lifetime Isa, which can be used to save for a property, or to invest for the future. Iona Bain writes the Young Money blog, and ...
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The Evidence-Based Investor
“Don’t get mad, get informed” — Iona Bain’s motto from The Young Money blog is timely to say the least. Millennials like her have had a bad time of it in recent years. The 2008 financial ...
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Stylist
Unfortunately, the scope of the crisis that Covid-19 will leave in its wake is much wider than those before it. “The last financial crash was a purely economic crisis, but this has been a public ...
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Refinery29
Iona Bain, author of Own It!, offers advice on side hustles, making the most of your extra income, and how to make sure you're not committing tax fraud.
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INews
Iona discusses Lifetime Isas on the latest episode of the Own It! podcast, which she hosts. She is also founder of Young Money Blog and author of Own It!
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Amy's Bookshelf
Own It! by Iona Bain is a finance book targeted at younger generations attempting and remove the smokescreen shrouding pensions, mortgages, savings, and investing and make it less intimidating. Bain ...
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INews
You can hear Iona discussing green money on the Own It! podcast, which she hosts. She is also founder of Young Money Blog and author of Own It!
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Refinery29
In her new book, Own It! How Our Generation Can Invest Our Way to a Better Future, Iona Bain, financial expert and founder of the Young Money Blog, explores the routes young people can take when it ...
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The Evidence-Based Investor
Iona has written a new book called Own It! which is packed with sensible advice about money, saving and investing. We’re going to be publishing two extracts from the book, of which this is the ...
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Financial Times
The answers to these temptations are, reassuringly, timeless. Develop a diversified investment portfolio covering various regions, sectors and investment styles: well-managed investment trusts and ...
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