The book is a practical guide covering all aspects of business, including tips on how to formulate a business plan and how to build relationships with people in all aspects of business from customers, suppliers, staff and other stakeholders.
Mark wanted to provide an honest insight for anyone who is considering starting a business, who is already in a business, or wanting to improve the business they already have. He wanted to describe the nuts and bolts of business, as told by an entrepreneur who has made just as many mistakes as he has good decisions. What he gained from publishing the book is spreading the message that it doesn’t always go right the first time, but if you are willing to put in the hard work and learn from your mistakes, you can create a successful business from scratch.
