GO LUCK YOURSELF explores the power of luck in building a brand. It’s published by Harriman House (whose other authors include Dave Trott and Richard Shotton) and is available for pre-order now, for a June launch.
In the book, Nairn (who has been named Campaign’s top strategist for the last 2 years running) argues that luck is a four-letter-word in business circles. He contends that organisations spend too much time trying to reduce the role of chance and not enough encouraging serendipity. He then draws on everything from architecture to zoology, as well as almost 30 years working with some of the most successful companies on the planet, to provide “40 ways to stack the odds in your brand’s favour.”
