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Ripple

The big effects of small behaviour changes in business

By Jez Groom and April Vellacott
Cover of Ripple (Paperback) by Jez Groom and April  Vellacott Cover of Ripple (Ebook - phone) by Jez Groom and April  Vellacott Cover of Ripple (Ebook - tablet) by Jez Groom and April  Vellacott

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About the Authors

Jez Groom

Jez Groom has been practising behavioural science for over ten years, working with some of the biggest organisations around the world, and was the co-founder of Ogilvy Change and Engine Decisions. In 2016 he founded Cowry Consulting, the leading behavioural economics consultancy, and is currently a visiting fellow of Behavioural Science at City University.

April Vellacott

April Vellacott has been studying the field of human behaviour for nearly a decade, and holds degrees in Psychology and Behaviour Change. She is a behavioural consultant at Cowry Consulting, where she helps global clients apply behavioural science in their organisations.

Contents Listing

About the authors
Glossary of concepts in Ripple

Introduction
1. Year of the Rabbit, London
2. Babies of the Borough, Greenwich, London
3. Reducing Pickpocketing by PutPocketing, England
4. Selling SIM Cards, South Africa
5. Still or Sparkling, Paris and London
6. Clothes Washing Habits, Thailand
7. Tackling Obesity, Mexico
8. From Initial Pilot to Business Growth, Scotland
9. Reducing Criminal Reoffending, UK
10. Saving More Money, UK
11. Designing Ethical Nudges, Scotland
12. Transforming a Customer Value Proposition, UK
13. Ink Stamps and Clean Hands, Chile
14. Preventing Falls with Pink Walls, London
Your toolkit for using behavioural science in business

References
Acknowledgements
Endnotes
About the authors
Glossary of concepts in Ripple

Introduction
1. Year of the Rabbit, London
2. Babies of the Borough, Greenwich, London
3. Reducing Pickpocketing by PutPocketing, England
4. Selling SIM Cards, South Africa
5. Still or Sparkling, Paris and London
6. Clothes Washing Habits, Thailand
7. Tackling Obesity, Mexico
8. From Initial Pilot to Business Growth, Scotland
9. Reducin ...

Jacket Text

How do you get people who work in pig abattoirs to wash their hands? How does painting the walls of a canteen pink make construction workers behave more safely? And how can baby faces spray painted onto shop shutters reduce anti-social behaviour?

Ripple is about how small behaviour changes can have wide-reaching effects in the real world. By applying behavioural science in your working life, you can have positive ripple effects on the world around you.

While nudging is now commonplace in politics, most of our daily interactions with companies, products, and services have not yet been transformed with behavioural science. Doing so is often a messy process but, armed with this book, you’ll have the practical toolkit to get started.

Through storytelling and practical tips, Ripple takes you on a journey across the globe which will leave you inspired to start applying behavioural science to improve the world around you.

Professional Reviews

Ripple is a fascinating (and easy to read) exploration into behavioural science in business. Packed full of interesting and practical steps you can take for positive change that works for your organisation and your customers! Kirsty Scott, CX Manager

Jez and April really get your imagination running and demonstrate that behavioural science principles can be applied to all industries. Olivier Nocher, Director of Pricing, Spire Healthcare Group plc

Ripple is the most inspirational and practical book I have read on how to make Behavioural Science work for your business. Olivier Nocher, Director of Pricing, Spire Healthcare Group plc

Ripple contains so many insights that inspire positive cultural change for our colleagues and has transformed how we interact with customers. Gill McLaughlin, Head of Customer Management at Standard Life Assurance, part of Phoenix Group

Ripple is a game changer for business. A truly practical and ethical toolkit to applying behavioural science that genuinely works. Al Rhind, Head of Workplace & Customer Propositions at Aegon

"A must-read for anyone who wants to use nudge in business." Jules Goddard, London Business School


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