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Jez Groom has been practising behavioural science for over ten years, working with some of the biggest organisations around the world, and was the co-founder of Ogilvy Change and Engine Decisions. In 2016 he founded Cowry Consulting, the leading behavioural economics consultancy, and is currently a visiting fellow of Behavioural Science at City University.
April Vellacott has been studying the field of human behaviour for nearly a decade, and holds degrees in Psychology and Behaviour Change. She is a behavioural consultant at Cowry Consulting, where she helps global clients apply behavioural science in their organisations.
Ripple is a fascinating (and easy to read) exploration into behavioural science in business. Packed full of interesting and practical steps you can take for positive change that works for your organisation and your customers! Kirsty Scott, CX Manager
Jez and April really get your imagination running and demonstrate that behavioural science principles can be applied to all industries. Olivier Nocher, Director of Pricing, Spire Healthcare Group plc
Ripple is the most inspirational and practical book I have read on how to make Behavioural Science work for your business. Olivier Nocher, Director of Pricing, Spire Healthcare Group plc
Ripple contains so many insights that inspire positive cultural change for our colleagues and has transformed how we interact with customers. Gill McLaughlin, Head of Customer Management at Standard Life Assurance, part of Phoenix Group
Ripple is a game changer for business. A truly practical and ethical toolkit to applying behavioural science that genuinely works. Al Rhind, Head of Workplace & Customer Propositions at Aegon
"A must-read for anyone who wants to use nudge in business." Jules Goddard, London Business School