Synopsis
When is the best time to come up with ideas? Why do we often have creative breakthroughs while we’re sleeping, playing or on the move? How can you overcome self-doubt, fear of failure, and rejection?
The answer to all these questions can be found in this book.
Award-winning adman, entrepreneur, and author Andy Nairn explains that, despite the undoubted advances of AI, the human brain remains the world’s most powerful generator of great ideas – if you know how to use it.
Across 24 chapters, he sets out the latest learnings from science but also tells short stories from all walks of life and his 30 years in the creative industry, to show how you can maximise your imagination – whatever your background, age or job.
You’ll learn:
– How the human brain works and which buttons to push to reach your full potential.
– How you can develop a creative routine that works brilliantly for you.
– How technology can be your friend rather than your enemy.
It’s time to unleash your imagination, enrich your life and safeguard your future.
It’s time to ignite your creative flame.
Details
About the author
Reviews
“'Yes, this is a book about creativity, but through lively, inquisitive, and sometimes delightfully tangential storytelling, it coalesces into so much more. The result is a timely, uplifting, inspiring blueprint for a more fulfilling life.'”Jonathan Hawkins, VP Communications, Global News, CNN
“'Andy packs more practical insights and thought-provoking stories into a single chapter than most authors manage in an entire book. 24 chapters of pure gold.'”Richard Shotton, author, The Choice Factory and Hacking the Human Mind
“'I believe AI will shape us to be super humans - most of all super creative. Full of practical tips and grounded in psychology, Andy’s book is the perfect training regime for this new era of the imagination.'”Nick Kendall, Co-founder, The Business of Creativity
“'Play and creativity have always been close cousins in science, but few writers bring them together with such warmth and rigour. The stories throughout do the work that data alone cannot, making the argument felt as well as understood. Highly recommended.'”Lauren Sundstrom, COO, National Institute for Play
Media enquiries
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