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Out on 23 March 2027

Innovation Alchemy

Maks Giordano

Synopsis

The alchemists never found gold.

They searched for centuries. They failed completely. And in failing, they invented modern chemistry, porcelain, phosphorus, and the scientific method itself. The search for the impossible created the invaluable.

This is the Alchemist Mindset — and it's exactly what AI cannot replicate.

In Innovation Alchemy, Maks Giordano draws on 30 years of innovation work and interviews with over 20 world-leading practitioners — from Google's first Chief Innovation Evangelist to the designer who shaped Apple's iconic identity — to reveal what makes humans irreplaceable in an age of perfect machines.

This isn't another book about how to use AI. It's about what AI creates space for.

You'll discover:

  • Why human "wandering" produces breakthroughs that optimization never finds
  • How the greatest innovators turn accidents into advantages
  • Creative practices you can apply regardless of your industry or company size
  • Practical tools for productive exploration — not just efficient execution


The alchemists never found gold. They found everything else.

What will you find?

Details

23 March 2027
256 pages
9781804093795
Imprint: Harriman House

About the author

Maks Giordano has been working at the forefront of corporate innovation for over 30 years, gaining extensive practical knowledge and experience from digital innovation projects spanning nearly all industries. In 2000, Giordano joined the management board of MetaDesign AG as the head of digital. He was instrumental in pioneering the first mobile projects in Europe, including work for Publishers, like Spiegel and Fokus, NTT DoCoMo's iMode and Telefonica, becoming an evangelist for mobile services long before the iPhone revolutionized the market. He also advised major European mobile operators and helped numerous brands launch their first mobile projects, including BMW and worked with international Media Companies, like ESPN, Yahoo etc. He developed digital video strategies for mobile, social, and online media for companies like CNN, NTV, MTV and Universal Music. He is the author of Innovation Alchemy.

Media enquiries

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