Anne Caborn is a journalist and digital entrepreneur. Her first 'business' was selling daffodils to the neighbours in her street when she was 8 to raise money for charity.
She fights to keep hold of her hard-earned cash against all comers and punches above her weight when it comes to making sure she isn't ripped off.
Anne is co-founder of Make it and Mend it, an online sustainability website design to help people make and mend more and throw away less. She has worked as a non-executive director in the National Health Service and is currently a director of the enterprise arm of a south coast homelessness charity.
In the 1980s she compiled the first British Rich List for Money magazine. This developed her lifelong fascination with the psychology of money and what divides those who are good with it from those who are not.