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David Reed is a professional, skilled communicator with deep domain knowledge of data and analytics. His career has followed the evolution of data’s use as a corporate asset, from the rapid growth of direct marketing in the late 1980s through the 1990s, via CRM and one-to-one marketing, through the arrival of digital and mobile channels and into the world of big data, AI and machine learning. ... Read more on David Reed
Provides... unparalleled support Scott Joslin, SVP International Data Strategy, WarnerMedia
A fundamental stepping-stone. Anita Fernqvist, Chief Data Officer, UK Operations, Zurich Insurance
A great handbook for anyone looking to use data to drive unique competitive advantage. Orlando Machado, Vice President, Data Office, LEGO