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Becoming Data Literate

Building a great business, culture and leadership through data and analytics

By David Reed
Cover of Becoming Data Literate  (Paperback) by David Reed Cover of Becoming Data Literate  (Ebook - phone) by David Reed Cover of Becoming Data Literate  (Ebook - tablet) by David Reed

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About the Author

David Reed

David Reed is a professional, skilled communicator with deep domain knowledge of data and analytics. His career has followed the evolution of data’s use as a corporate asset, from the rapid growth of direct marketing in the late 1980s through the 1990s, via CRM and one-to-one marketing, through the arrival of digital and mobile channels and into the world of big data, AI and machine learning. ... Read more on David Reed

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Jacket Text

Data is a must-have for any business looking to thrive. So is having leadership who 'get' data and use it to support their decision-making.

But how do you embed the use of data and analytics across your organisation so they truly support every process end-to-end?

Becoming data literate in this way is a journey that involves vision, strategy, value creation, culture and data foundations. With an evidence-based framework to guide you, this book lays out a roadmap to ensure you get where you need to go.

Professional Reviews

Provides... unparalleled support Scott Joslin, SVP International Data Strategy, WarnerMedia

A fundamental stepping-stone. Anita Fernqvist, Chief Data Officer, UK Operations, Zurich Insurance

A great handbook for anyone looking to use data to drive unique competitive advantage. Orlando Machado, Vice President, Data Office, LEGO

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