basket 0 items @ £
View Basket

Creative Blindness (And How To Cure It)

Real-life stories of remarkable creative vision

By Dave Trott
Cover of Creative Blindness (And How To Cure It) (Paperback) by Dave Trott Cover of Creative Blindness (And How To Cure It) (Mobile Phone) Cover of Creative Blindness (And How To Cure It) (Tablet)

Free eBook with every Print Edition

Claim your free eBook now

Product Information

Format(s): -

ISBN(s): -

Published:

Edition:

Author:

No. of pages:

SKU(s): -

About the Author

Dave Trott

Dave Trott is a creative director, copywriter, and author. Trott studied at the Pratt Institute in New York City, majoring in advertising before going on to found the advertising agencies Gold Greenlees Trott, Bainsfair Sharkey Trott and Walsh Trott Chick Smith. In 2004 he was given the D&AD President's Award for lifetime achievement in advertising.

Contents Listing

About the Author
Introduction: Corkscrew Thinking

Part 1: Creativity in Unusual Places
Part 2. Creative Communication
Part 3. Creative Impact
Part 4. Practical Creativity
Part 5. Creative Surprises
Part 6. Creative Illusions
Part 7. Creativity in Real Life
About the Author
Introduction: Corkscrew Thinking

Part 1: Creativity in Unusual Places
Part 2. Creative Communication
Part 3. Creative Impact
Part 4. Practical Creativity
Part 5. Creative Surprises
Part 6. Creative Illusions
Part 7. Creativity in Real Life

Jacket Text

Creativity is all around us. Not in art galleries. But on the train, at work, in the street outside, and in schools, hospitals and restaurants. Creative vision exists wherever people are.

In this entertaining collection of real-life stories, Dave Trott applies his crystal clear lens to define what genuine creative vision looks like. It is problem solving, clarity of thought, seeing what others do not see, and removing complexity to make things as simple as you can.

The timeless lessons revealed here can be applied in advertising, business and throughout everyday life. By seeing things differently, you can think differently, and change the world around you.

Dave Trott shows you how.

Media Coverage

Contagious

If you had to give someone the moniker the Aesop of advertising, it would undoubtedly be Dave Trott. Through stories of racing drivers, Roman rulers, profane parrots and mine-clearing rats, he ...

Read more

OBehave! by Ogilvy Change

Dave Trott explains how creativity helps us 'Look at everything everyone else has looked at, and see something no-one else has seen'

Read more

B-C-ING-U.COM

Now for something completely different…compiled by New York advertising agent, creative director, copywriter and author, now residing in London with his wife and two children, Dave Trott wrote this ...

Read more

Internet Advertising Bureau Live (Recording from the Leadership Summit 2019)

Dave Trott is a creative director, copywriter, and author. A colossus of advertising who has been awarded a Lifetime Achievement Award by D&AD.

I chatted to him at the IAB Leadership Summit in St ...

Read more

CEO Magazine

Legendary creative director Dave Trott argues in his latest book, “Creative Blindness,” that creative vision comes from seeing what others don’t. If you see the world differently, you are able ...

Read more

Enter your email address to receive your free ebook

By requesting this free eBook, you agree to let us email you
about future Harriman House offers. We will not sell your details
to a third party and you can un-subscribe at any time.
A valid email address is required to receive your download link.