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Go Luck Yourself

Andy Nairn

Paperback

Synopsis

Luck is a four-letter-word in business circles. But the truth is that fortune plays a part in every success story – and every failure.

In Go Luck Yourself, one of the world's leading brand strategists explains how a hunting trip led to the invention of VELCRO®. How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred on Walt Disney. And more importantly, how you can stack the odds in your brand's favour.

Andy Nairn draws on everything from architecture to zoology, as well as almost 30 years working with some of the most successful companies on the planet, to provide a series of thought-provoking strategies that will help anyone responsible for building a brand.

He'll show you how to uncover your organisation's hidden treasures. How to spot opportunities in unexpected places. How to turn misfortune into good fortune. And how to practise being lucky, every day.

Written in a very accessible and entertaining style, this is the book you need to improve your brand's fortunes, in these turbulent times.

Now Go Luck Yourself . . .

Details

08 June 2021
228 pages
9780857198884
Imprint: Harriman House

About the author

Andy Nairn has made a highly successful living from creativity, for the last 30 years. In particular, he’s founded one of the world’s top ten ad agencies (according to Contagious magazine) and been named one of the ad world’s top five creative people (by Business Insider). Along the way, he’s worked with some of the most creative companies on the planet – and backed a number of innovative start-ups. All while writing a couple of novels and unconventional business books – Go Luck Yourself and Your Creative Flame.

Reviews

“Andy’s influence on the industry is far-reaching, and his strategic leadership undeniable.”Campaign
“An inspiring yet practical book, full of compelling ideas on how to enhance your competitive advantage and see opportunity everywhere. A brilliant read!”Syl Saller CBE Former Global CMO of Diageo
“A fabulous book on the underappreciated role of luck in business, brimming with fresh stories and practical advice."”Richard Shotton – Author of The Choice Factory
“Go Luck Yourself is like wandering round a gallery of great strategic thinking… and then getting to take it all home with you to make your own place look better. Fresh, fun, generous, fascinating – this a book stuffed full of stimulating ideas for any restless challenger to steal and use.”Adam Morgan Author of Eating the Big Fish and A Beautiful Constraint

Media enquiries

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