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My Start-Up Plan

The business plan toolkit

By Clare Griffiths and Brad Crescenzo

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About the Authors

Clare Griffiths

Clare Griffiths has been working as a business support practitioner and enterprise educator/lecturer for the last 10 years, working with businesses ranging from choreographers to printing companies, and everything in between. Currently she works at the University of Brighton, and is responsible for managing the university's extra-curricular entrepreneurship programme, as well as developing the ... Read more on Clare Griffiths

Brad Crescenzo

From a young age Brad Crescenzo has filled every imaginable position across a number of family owned restaurants and cafes in Brighton, which helped stimulate an early interest in business. Currently working at the University of Brighton, he has been helping students and graduates to develop their business skills, attitudes and ideas for ventures over the past six years. Brad has previously also ... Read more on Brad Crescenzo

Contents Listing

Acknowledgements

1. Introduction
2. Vision
3. Products and Services
4. Benefits and Impact
5. Customers and Competitors
6. Marketing Activities
7. External Environment
8. Operations and Risks
9. Me and My Team
10. Costs and Income
11. Moving Your Ideas Forward
12. External Support for Aspiring Entrepreneurs
13. Further Reading
Acknowledgements

1. Introduction
2. Vision
3. Products and Services
4. Benefits and Impact
5. Customers and Competitors
6. Marketing Activities
7. External Environment
8. Operations and Risks
9. Me and My Team
10. Costs and Income
11. Moving Your Ideas Forward
12. External Support for Aspiring Entrepreneurs
13. Further Reading

Jacket Text

Are you trying to write a business plan, but struggling? Are you put off by lengthy business planning books which you tuck away on a bookshelf, before ever attempting to read them? If you are, don't despair. Here's the solution!

Brightword Publishing's new practical guide My StartUp Plan can help you as an aspiring entrepreneur or a start-up company to get your ideas down on paper and plan for your business and its development.

My StartUp Plan takes you through the nine key areas you need to consider when planning for a new or existing venture. Each chapter contains a series of prompting questions which encourage you to develop your ideas and plans for your new venture.

The guide is easy to read and understand, and there's none of that business jargon!Not only will My StartUp Plan enable you to build your business plan quickly and pain-free, but it will also help you to avoid making common mistakes typical of business start-ups.

My StartUp Plan has been written by two experienced business support practitioners who saw a need for a simple guide for their clients struggling with writing their first business plans. The book has already been tried and tested by a number of aspiring entrepreneurs, from 16 to 60 year olds, who claim that the experience was simple, quick, and pain-free!

My StartUp Plan offers you the simple and smart way to build a business plan, so before your bookshelf collapses under the weight of yet another unused business planning book, get your hands on the hands-on toolkit which will help you get your business on the right track.

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