basket 0 items @ £0
View Basket

A book to understand the behavior of its consumers

Cover of  by Richard Shotton

Making use of behavioral science, which helps to understand how people make their decisions, can help companies solve this problem. This is what Richard Shotton expresses in his latest book for marketing professionals entitled "The Choice Factory: 25 behavioral biases that influence what we buy".

Throughout the 25 short chapters of "The Choice Factory", the reader will be able to find tips that will allow him to apply simple behavior patterns to his consumers to solve the challenges that the marketing industry currently presents.


View article on source website

Enter your email address to receive your free ebook

By requesting this free eBook, you agree to let us email you
about future Harriman House offers. We will not sell your details
to a third party and you can un-subscribe at any time.
A valid email address is required to receive your download link.