Businessman Jamie Waller, author of 'Unsexy Business' gives his views on this year's crop of Apprentice hopefuls.
In some research I did for the book, I discovered that cleaning was considered to be the most unsexy business of all.
Yet, according to the British Cleaning Council, the sector is worth £24billion to the British economy.
So perhaps the one beacon of hope in this year's show is Khadija Kalifa, who has run her own eco-friendly cleaning business for the past three years.
She's flying the flag for unsexy businesses – and if he's got any sense, Lord Sugar will hire her.