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A Canadian who cut her communications teeth at one of the USA’s biggest agencies, Jennifer Janson now owns and runs UK-based Six Degrees, a specialist reputation management agency serving the science, engineering and technology fields.
She is a strategic communicator who has worked for the likes of ABB, Ericsson, Fidelity Growth Partners Europe Lexmark, Nexans, Skype and Vodafone over her ... Read more on Jennifer Janson
"...Janson spoils us: alongside her thorough investigation into modern reputation management, she takes care to offer proper, actionable advice for CEOs. The Reputation Playbook is an energetic, cliche-resistant guide to the issues of reputation management that harm Fortune 500 companies and startups alike. Given the depth and volume of her research, it doesn't hurt that it's also an easy and enjoyable read. The author offers workable solutions to bone-deep PR problems, and invites both the aspiring entrepreneur and the battle-hardened CEO to ask vital questions of themselves...Towards the beginning of the Playbook, the author promises to encourage you to think differently about your reputation and by the end of it, you will." Heather Baker, B2B PR blog
"With as much as 30 per cent of company value tied up in reputation, it's far too important to be left to comms. Janson is clear that companies need a reputation-aware culture where every stakeholder knows "what you stand for and what your behaviours are" and is admirably clear on how to get there, how to measure it and how to fight a reputational crisis. This is a rich and rewarding book, and when even Ryanair wants to change its public face, it could hardly be more timely." -- People Management
"'The Reputation Playbook lays the foundation for a a new strategy for looking at reputation management in this era of [. . .] social media." -- Charles Franklin, Small Biz Trends
"This book is a must-read for any business leader looking to not only protect, but grow your corporate reputation in the digital world." -- Gary Lubner, CEO of Belron
Queen's University, Ontario
The Reputation Playbook: a winning formula to help CEOs protect corporate reputation in the digital economy
While the fundamental principles of building a reputation haven?t changed ...
The Globe and Mail
Nothing is more vital to your company than its reputation, and this might be the year to confront that issue directly, forming a reputation steering committee. Such committees are promoted by ...Read more
Chartered Mangement Institute
Reputation is a company?s greatest asset ? but, as our guest columnist points out, the challenges it is facing in the digital age can be daunting.
The fundamental principles of reputation management ...
Words Richard Dunnett
It?s the number one risk to a business, so we asked Jennifer Janson, author of The Reputation Playbook, for tips on how to help you devise a strategy that?s right for your ...
The Sunday Times
In banking and in insurance, risk management is primarily a financial process for measuring (and hopefully managing) exposure. To the manager of a nuclear power plant, risk management is all about ...Read more
Businesswoman Jennifer Janson has set a framework for business leaders who want to take control of their corporate reputation in her new book, The Reputation Playbook.
A company's reputation is ...