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Cover of  by Iona Bain

“Don’t get mad, get informed” — Iona Bain’s motto from The Young Money blog is timely to say the least. Millennials like her have had a bad time of it in recent years. The 2008 financial crisis followed by the economic catastrophe of the coronavirus pandemic. Savings rates and home ownership alike have nose-dived. And it’s all disproportionately affected young people in financial terms.

With all that in mind, it seems perfectly reasonable for young people to feel that their only option is to bury their head in the sand. But in her new book Own it! Bain is determined to steer fellow millennials towards financial success.

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