Behavioural psychologist Richard Shotton has been invited by the Institute of Advertising Practitioners in Ireland (IAPI) to discuss his new book, The Illusion of Choice, at an event. The book expands on themes from his previous title, The Choice Factory, and identifies the 16½ most important psychological biases that everyone in advertising should know.
It also shows how agencies and clients can take advantage of these biases to win and retain customers – and sell more. Following the main talk, Chris Cashen, managing partner and strategist at Mindshare and Marketing.ie columnist, will speak to a panel of industry experts on various themes raised and that form part of Shotton’s book on psychological bias.
